The
Customer
My second task in developing Macys.com
was to analyze customer shopping behaviors and tailor the
site architecture and site features to address those behaviors.
Customer shopping behaviors were determined
by evaluating common customer shopping habits such as: comparison,
in and out, browsing, etc. I then created a task analysis
using these behaviors to determine how the site architecture
and features could fulfill the customer's needs. Next, I used
the task analysis to inform the design of the
site architecture
and site features.
Site
Architecture
After
I developed a full understanding of the Macys.com customer,
brand, product plan and technical
requirements, I created the site architecture.
The site architecture focused on giving the customer full
access
to the Macys.com
product line (over a million SKUs), as well as giving the
customer access to important features such as product search,
order status and return policies.
The
site architecture was designed to be flexible, expanding
with additions to the Macys.com product line as well as with
the
inclusion
of new shopping and promotional features. |
